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Jobs at Applied Predictive Technologies

Web Marketing & Lead Generation Manager

Location: Arlington, VA

Department: Marketing

Type: Full Time

Min. Experience: Mid Level

Company Overview

Applied Predictive Technologies (APT) is a leading cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio includes Walmart, Starbucks, Anheuser-Busch InBev, Walgreens, CVS, Subway, Victoria’s Secret, Hilton, and many others. APT was founded in 1999. In April 2015, MasterCard acquired APT. 

About the Position

An integral driver of APT’s growth, The Web Marketing Manager & Lead Generation Manager will play a key role in evolving APT’s online presence. Our marketing team is seeking a technical online marketer to own APT’s corporate website and develop new integrated B2B web campaigns. This individual will serve as the technical lead on the marketing team and evolve APT’s current marketing programs including – marketing automation and social media to name a few. If you are someone who is technical, but is analytical and creative, and is excited about working in an autonomous, fast-paced, and entrepreneurial environment where you see the direct impact of your work, this could be an exciting next step for you.  

What does this mean for you?

  • Act as a technology leader and project manager in development and implementation of new web platforms including public website and blogs
  • Oversee the day-to-day content management and operations of APT’s corporate website, including analyzing web traffic to determine how the website should evolve
  • Hands-on content updates in an enterprise CMS - build new pages or revise existing page template in a Content Management System including upload/removal of HTML content, PDF files, links, etc.
  • Help mold and maintain tools and infrastructure to support lead generation activities and analysis, including being the point person for Pardot
  • Build and optimize landing pages, build lead scoring strategy, and develop behavior-based campaigns
  • Develop integrated lead management programs – designed to drive new lead acquisition, building automation for lead nurturing, and ensuring lead follow-up
  • Implement email campaigns, analyze results, and optimize messaging
  • Seek opportunities to extend APT’s online advertising and ad-retargeting to maximize the reach of our communication
  • Manage APT’s video channel on YouTube, including creation, uploading, optimization of content
  • Maximize APT’s presence on social media and build a strategy to continuously communicate with relevant audiences on social media (primarily LinkedIn)
  • Advise on search engine optimization (SEO) and search engine marketing (SEM)

Ideal Candidate Qualifications

  • 5+ years of relevant digital marketing experience, preferably in the B2B context
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Extensive experience working with Pardot or a similar marketing automation technology
  • Experience with Drupal preferred
  • Team player with a proactive attitude, can-do attitude
  • Must have a detailed understanding of LinkedIn and other social media platforms
  • Prior team management experience is a plus


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